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Black like in Cahors, red and white almost all over France, rosé from Provence, yellow from Jura - our wines are rich of so many colors, tastes, aromas and fragrances! This is the privilege of France!
In a few weeks, France will have an other color - at least on a label - purple. Alain Dominique Perrin, owner of Château Lagrezette, will launch a new brand, Pourpre, which means "Purple" in French. As all our Cahors wines, Pourpre will pair very well with red meat, cooked pork meats and cheese and will be available mostly in restaurants.
Why purple and not black? Is it because it was created to be drunk much younger than our black wines of Cahors? There is no explanation for this new label. You'll get your answer when drinking Pourpre!
Bilan 2007 de l’AOC Cahors sur les marchés étrangers “L’histoire du vin de Cahors s’apparente à ces fameux méandres qui dessinent le Lot” “Le verre de Cahors : Ouf ! Enfin un verre régional qui est un vrai produit de dégustation / plaisir” Forte progression des ventes de Cahors à l’étranger au cours du 1er trimestre 2008 “Moderniser et rajeunir l’image des vins de Cahors. Ce qui semble en bonne voie …” Prendre un verre de Cahors à Covent Garden (Londres)
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