The future of the Cahors French Malbec
The Cahors producers are working very hard to improve the quality of their Malbec wines and promote them on the international markets. Their efforts are now bearing fruit. First of all, they sold +3.4% bottles more for a total of 21.5 millions bottles. The prices are up +15.6%.The exports are up 3.7% in 2008 with an increase in gross of 4.6%.
Those results are encouraging but the producers are more ambitious and keep working on improving sales in volume and value. On September 14, a new Cahors Malbec bottle was launched. This bottle will help the consumers identify the Cahors Malbec wines on shelves. The bottles will be available soon in stores. We’ll keep you posted on this new development.