The innovative Cahors Malbec bottle

To help the American consumers to spot a Cahors Malbec bottle on the shelves, the Cahors winemakers just launched a new bottle with the Cahors Malbec logo embossed in the glass. The wines sold in this bottle will be the “feisty and powerful” category of wines (between $7 to $14).

The bottle is not only a marketing tool. It is also environment friendly. Its weight is lighter than the regular weight of a bottle to save energy when sending the wines abroad. Indeed this bottle will be used only on the American market.

Look for the Cahors Malbec bottle when shopping for Malbec!