The Cahors Malbec Bottle

The new Cahors Malbec bottle was launched about 8 months ago. Its purpose was to advertise the connection between Malbec and its birthplace Cahors on international markets.

But as we, wine lovers all know, the content is also very important. The wine bottled under this special packaging answers several dratsic criteria: 75% Malbec and 25% Merlot, wine tasted and selected by a jury of the starred Cahors chefs, price between $15 and $25.

About 100,000 bottles from various estates and chateaux are already sold: among them, Château Croze de Py, Métaierie Grande du Théron, Château Saint-Sernin, Château Armandière and the properties of Alain Janicot.

The goal is to bottle about 400,000 bottles before the end of 2010. According to Jeremy Arnaud, Marketing Director of the UIVC and Gilles Boix in charge of the comercializtaion of the bottle, this is a realistic goal.