Cahors Malbec: black or red wine?

Is Cahors Malbec a black or a red wine? This is the question asked by Marcel Michelson on the eBacchus Wine Blog. This interetsing and well documented article quotes Jérémy Arnaud, the Marketing Director of the Cahors vintners association (UIVC) and explains clealy the strategy behind the Cahors Malbec come back.