Last week, I was speaking at the International Conference of the "Society of Wine educators" in New Orleans on Web Marketing for the wine industry. One of the most appreciated part was the case study of the Black Wine of Cahors. What was more appropriate than the two blogs of the UIVC to explain what Web marketing is about for the wine industry?

Let's go back in time. In January 2007,  after the convention in Cahors on the "Black Paradox", the French blog blackisphere.fr is open and meets the success we all know: more than 30,000 unique readers a month! In December, launch of a second blog, in English, to promote the Cahors grape, the Malbec and the Malbec International Days in April 2008. The two topics of the marketing campaign of the UIVC are covered: Cahors is black! Cahors is Malbec!

To illustrate my point I had the privilege of having the 2004 Prestige Château du Cèdre: the attendants of my session were in awe of its dark color, rich and smooth taste. It was the treat we deserved to digest the dryness of the subject!