Château de Haute-Serre, owned by Georges and Bertrand-Gabriel Vigouroux, launched a new communication strategy to promote their wines, the Cahors region and its "other" marvel, the black truffle. Every Tuesday until March 3, the chef Philippe Combet will create a special menu whose dishes will include black truffle. The estate also organizes tasting workshops and special events.

This new strategy is applied by the online marketing tools. To reduce its carbon print, the Vigouroux family doesn't send any paper mailing but communicates mostly by email and its newly designed web site, only in French at the moment. Don't hesitate to spread the news to your friends!