Gary Vaynerchuck is a one-of-a-kind presenter, but make no mistake, behind that hilarious improvisatory style is solid content. This week, Gary V and his podcast Malbec vs Malbec Episode compares two bottles, one French and one from Argentina, both selling for $7.99. His conclusions are interesting. He says that a walk in customer who asked for a bottle of wine at that price level would be more likely to be sold on the Argentina because it's more fruit forward and that is what this kind of customer would expect. However, (to liberally paraphrase Gary, not an easy task) he found the Cahors more "authentic", with a little challenging funkiness that is perfect for the wine lover who is not looking for a jammy, new world taste.