Michel Rolland gave an interview to Richard Woodard, from the magazine Drinks International, on Malbec from Cahors and Argentina:

"Rolland has maintained his connection with both and there is one common factor - Malbec. More readily associated with Merlot and Cabernet thanks to his consultancies in Bordeaux, Rolland has spent years observing one of the Médoc's all-but forgotten varieties in the sun-baked vineyards of Mendoza and the rolling hills surrounding Cahors in south west France."

Drinks International Article

Cahors Malbec is food friendly. It can be highly subtle or very straightforward. It does not have to be drunk with a cassoulet or conserve of duck. A loin of lamb from a Quercy farm will do the business. Or even a sweet and sour dish. Superb with game but also excellent with a tournedos. Foie gras suits it to a tee.

And surprisingly enough, the Lot black wine goes well with Provençal cuisine. These qualities have not gone unnoticed by local cooks who have defended Cahors wine for many years. Won over by this new title, they have been the first to add the Black Wine range to their wine lists.

Inspired by this initiative, restaurants in the Paris area are today ready to follow their example!

From Decanter, article of James Lawther (august 2007)

“Cahors is typically a deep-coloured, medium-bodied wine with dark fruit, violet and mineral notes and firm tannic structure. Some producers have moved towards a more seductive, earlier-drinking wine with rounded tannins and a taste of new oak.”

From Wine Business, October 2007 Wine-Business-International.com).

That is, in short, the new marketing strategy of the French appellation of Cahors.

"Cahors is Malbec" makes perfect sense, because Malbec has been at the heart of the region’s identity for the centuries. By law, 70% of any blend of Cahors must be Malbec. In reality, almost all Cahors contain 85-100% Malbec. Cahors intend to remain the birth place and capital of Malbec, and the reference in terms of quality, with Malbec from Cahors being stongly marked by the region’s soil and climate. Although only 4,000 of the 40,000 hectares of vineyard that were planted here in the 19th century are still being cultivated, Cahors still accounts for 20% of global Malbec production.

In April 2008, Cahors will organise the first international Malbec Symposium. At the time, Cahors and the village of Lujan de Cuyo in Argentina will sign a friendship pact.